The ultratravel brand was established in the UK publishing market in 2004 with a license agreement with the Daily Telegraph to distribute the ultratravel magazine as a free supplement to over 500,000 of their most affluent readership. The ultratravel magazine is a high quality oversized glossy publication that showcases superior editorial standards, with a wealth of locally generated travel content tailor-made for a region, including specialized reports on luxury international and regional travel destinations, the latest travel accessories, insider tips and travel that is distributed quarterly. With its proven success in the UK, Ultratravel has launched in India in 2010 and in the UAE in 2011. Furthermore, ultratravel has the potential for additional varied themed issues after the proven success of a special Golf Edition distributed with the Daily Telegraph in April 2011. The magazines are not available for retail sale.
Following the complete acceptance by the Industry at large, ultratravel has become the gauge by which standards in the luxury travel business are now measured.
Since 2007, ultratravel has held THE ULTRAS, a prestigious travel related awards annual event by invitation-only and by which it has seen the strength of the brand acknowledged by the global premium travel Industry.
