DEUTSCHmagazine.org

History

The Russian edition of FHM is published since 2001 in Moscow; since 2007 by Rodionov Publishing House. Its publisher was Evgeny Dodolev. He had showed that operating a periodical in Russia was much easier without the burden of Western libel laws.

Controversy

In July 2008 issue Dodolev had published nude pictures of five FHM Russia's employees including his own secretary, Chief marketing officer, VP of Event Departament, Executive Culture Director and Head Editor of the magazine. This story referred to a new cost reduction and mocked some methods of budget cutting in Publishing company. FHM Russia employees were never paid for acting as nude models.

The issue had huge coverage in Russian media. The magazine's website was even briefly closed, but has since re-opened. Some of heroines had better job offers and left the organization. Former Head Editor Anna Perova had taken proposal and became Editor in Chief of one of the oldest Russian magazine Krestyanka. The other heroine has been Personal Assistant to Mikhail Leontyev since 2009.

FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.

The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets.

Circulation expanded to newsagents as a quarterly by the spring of 1987. After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him Magazine firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently dominated the men's market and began to expand internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality. FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999.

FHM was sold as part of the publishing company sale, from EMAP to Bauer Publishing in February 2008.

The Philippine edition of FHM is printed by Summit Media. Its current editor-in-chief is Allan Madrilejos. It runs its own website and every year celebrates along with the world, the FHM's 100 Sexiest Women.

With an estimated readership of over 1.2 million readers, FHM Philippines is one of the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets.

FHM Philippines was also the first Philippine magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed.

It boosted the careers of then starting local celebrities such as Katrina Halili, Angel Locsin, Cristine Reyes, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers.

The only magazine focused on beauty in the world of upscale women's press.

It is truly a reference, an expert authority close to its readers.

Votre Beauté is the beauty reference for readers, true shoppers and experts.

Each month, Votre Beauté:

- unfolds the latest trends and all the newest items

- compares the opinions of experts and professionals

- opens up to beauty and makes it part of an approach to ‘‘being beautiful'', including nutrition, fashion and psychology.