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The Profile Magazine identifies and promotes the importance of business networks and how success is often achieved with the vital collaboration that goes on behind the scenes. Each issue features interviews with figureheads from within the fashion and art industry around a key theme, starting in issue one with 'the body'.

The fashion and styling of the magazine has a strong 90's aesthetic aims to challenge and modernise our perceptions of beauty. The magazine's target audience are urbanised youth who are open minded, creative and interested in fashion and art.

The Middle East's First and Leading Online Fashion Magazine.

Online magazine featuring the latest and greatest in fashion, from end to end and trend to trend.

Since its launch in June 2009 as the Middle East’s first online fashion magazine, Savoir Flair has established itself as the region’s leading women’s website, dedicated to reporting the latest and greatest in global style for a legion of smart, affluent, and sophisticated female followers.

Each day, our interactive website delivers the finest editorial content, providing readers with thrilling exclusives and unprecedented access to the luxury industry through frequent collaborations with the world’s foremost designers, celebrities, and fashion personalities.

Our product-packed pages, featuring the most lust-worthy local and global fashion and beauty hand-picked by our editors, are at once aspirational and accessible, allowing readers to shop directly from the page with the simple click of a button. Each feature serves as the ultimate shopper’s guide, bringing style enthusiasts a well-curated showcase of everything that’s fashionable – from what’s new to what’s next.

In five years Jack has gone from an idea talked about in the pub to a company that have put on live events, urban festivals, had a bi-monthly, A5 fanzine that grew into a monthly A4 glossy magazine and launched WJ online.

Today Who’s Jack is going from strength to strength, largely due to the attitude of its Editor, Louise Orcheston-Findlay and Dept Editor Laura Hills. Jack began because we wanted something more than what was already on offer, something attainable with aspirational visuals, something relatable and something lacking in arrogance. Something for the rest of us.