ICON US

In 2008 We Are Reversible Inc. proudly acquired the rights to publish the greatest boogazine in the world in Spanish. We’re delighted to be the first authorized license and will continue to strive for perfection and uphold the reputation of Sneaker Freaker! Issue 0 was released in April 2008. We translated the best content from the English version of SF11 and added some local Spanish flavour... 15,000 issues were dispatched all around Spain with more than 100 distribution points in the best stores! In July we released Issue 1, where we took the best of SF12 and added our own exclusive articles about Nike ACG, Adidas ZX, Lacoste, Onitsuka, Etnies, Reebok and Le Coq Sportif among others. Again, we released 15,000 issues and celebrated the first Sneaker Freaker Spanish party for all the brands and shops that have supported us from day one. We Are Reversible (W.A.R.) is a Spanish company, based in Barcelona, which works at different levels such as publishing, distribution and events organization,specially linked to the street-wear and sneaker universe.

In five years Jack has gone from an idea talked about in the pub to a company that have put on live events, urban festivals, had a bi-monthly, A5 fanzine that grew into a monthly A4 glossy magazine and launched WJ online.

Today Who’s Jack is going from strength to strength, largely due to the attitude of its Editor, Louise Orcheston-Findlay and Dept Editor Laura Hills. Jack began because we wanted something more than what was already on offer, something attainable with aspirational visuals, something relatable and something lacking in arrogance. Something for the rest of us.

The Edit features shoppable market stories and editorials, in addition to news and features stories.

Condé Nast Publications first site launched without a magazine, Stylefinder.com meets the demand of shopaholics everywhere by showcasing the best fashion and beauty products available on the high street.

Updated daily, the site features 5,000 items at any one time, handpicked by our army of fashion experts from 450 mass market and designer labels, covering a range of prices, from £5 to £10,000.