InStyle Turkey

TRACE is a TRANSCULTURAL Styles and Ideas magazine, a new expression in culture documenting the impact of the interconnected worlds of music, fashion, film, art, politics on today's multiethnic youth.

Established in London in 1996 by Claude Grunitzky, only 25-years-old at the time, TRACE was first materialized in the form of a magazine. Originally entitled TRUE, changing its name to TRACE a year later, the publication quickly became a big success and built a significant fan base around the world. After moving TRACE's headquarters to New York in 1998, Grunitzky sought to expand the company's scope. Since, the company has grown to become a multi-platform international company, encompassing TRACE Magazine US, TRACE Magazine UK, TRACE Television, web environments www.trace212. and www.trace.tv and regular art exhibits and monthly fashion and music events.

Stuff.tv is Stuff magazine's website, where short videos are uploaded to be played by visitors. Episodes are streamed as the user watches in a similar way to video broadcasting sites. The videos are edited together into short videos to a professional standard. The first episode is "Tested to Destruction" and is a deathmatch between the ever popular, ubiquitous iPod nano and a Sansa e250. Three tests are carried out involving a car, a toilet and rifle in order to simulate the effects of 'real life' damage to gadgets.

The site is a logical follow up to the success of the videos that the team posted on YouTube where videos of the team could be found demonstrating new gadgets such as the Sinclair A-bike, a human hydro-foil as well as technology products such as the Samsung X820 mobile phone, iTheatres and the Asus AI Guru S1 Skype phone.

Videos are now available as vidcasts on the website and can be viewed online in a similar way to before or subscribed to via iTunes. Chapters are placed in the short video clips for easy navigation and new player controls are used to play, scan through the video and to adjust the volume or size of the video. New videos are available each Friday and special ones are uploaded to cover events such as the launch of a new product or the Consumer Electronics Show.