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Professional Beauty magazine is the leading business to business magazine for the Australian aesthetics industry. It is published six times per year; comprised of five standard editions plus the standalone Annual Buyer’s Directory.

With an audited circulation of more than 9,000 readers, Professional Beauty reaches the key decision-makers in a highly competitive and profitable industry and has been recognised as the “bible of the beauty industry” for over 10 years.

All five standard editions present a mix of new product information, local and international news, and special features keeping beauty and spa therapists, nail technicians and other beauty professionals educated and informed.

The Annual Buyer’s Directory is an indispensable reference for sourcing suppliers, wholesalers, manufacturers plus products and services.

As seen in their choice of recent cover stars (James Franco, Rita Ackermann, Nate Lowman) Tokion has always had an instinct for new artists and a deep respect for established figures. Their art coverage is personal, intimate and definitive—they have had exclusive face-to-face interviews with legends such as Sophie Calle, Ed Ruscha and Nan Goldin; extensive, eclectic profiles on today’s biggest names, such as Olafur Eliasson and Terence Koh; and collaborations with Thomas Hirschhorn and Lizzi Bougatsos. The fashion is modern and glamorous, shot by top photographers such as Kenneth Cappello, KT Auleta, Magnus Unmar and Timothy Greenfield-Sanders.

Founded as a cultural exchange initiative between the Japanese and American Street art scenes in 1996, Tokion kick-started a dialogue about contemporary art and culture that still resonates today. Their reputation had such an early impact that they quickly had cover stars such as Morrissey, Missy Elliott, Mark Gonzales and Iggy Pop, and included rare interviews with Vivienne Westwood, Sofia Coppola, Matthew Barney, Debbie Harry, Ralph Nader, Brian Wilson, William Gibson, James Brown and Dolly Parton.

Since the very first issue, Tokion saw a steady growth in sales and sell-through rates. Circulation and distribution awareness grew quickly, both in the U.S. and Europe. Tokion is found not only at newsstands, but also in exclusive stores and boutique hotels around the world.

Tokion’s editorial scope is constantly evolving. Their one-off creative projects, such as the “King of Doc” documentary film contest, and “Project”, their per-issue artist-and-reader collaborative series, connect them even further with their smart, sophisticated readers. Their Creativity Now conferences bring together some of the world’s most revered creative minds—among them, Brian Eno, Raymond Pettibon and Kim Gordon—for exciting cultural symposiums.

Above all, Tokion is committed to excellence as an independently-run magazine. Tokion is art and fashion done with due respect, and delivered in a beautiful package. Many of their readers collect Tokion assiduously, which highlights the relevance—both current and archival—that Tokion’s unique perspective provides.

They first published their magazine in 1998 and their enduring principles have stood them in good stead; they seek to be informed, articulate and original. The writers, artists, photographers, stylists and illustrators who contribute to Tank are not only outstanding in their class but also independent thinkers. Accordingly, those whose work they have published over the last eleven years are today’s most respected names in their fields. Some of the new people they are discovering will no doubt follow the same trajectory and they will continue to work with both emerging and established talent.

A fashion/luxury/lifestyle magazine.